Putting People First reports that a undergraduate program in experience design that was to start in the Netherlands has been cancelled. Apparently there was a lack of interest.
To which I would say, of course there is, no undergraduate has any idea what that major would even be. It’s such a new field (pulling together many existing fields) that it seems silly to start this as bachelors program. Build up a strong masters program and let that be the magnet that seeds the interest for an undergraduate program.
Let’s hope someone else sees this and creates the same program elsewhere or retools and relaunches at Utretcht.