copywriting gone wrong :

From a new development in DC:

It is a fortunate contradiction that a building so stately and sophisticated can offer its residents an undeniably warm and inviting ambiance.

Fortunate? Maybe you mean unfortunate. Or not. I’m not actually sure at all what you mean. But that’s definitely no way to begin.

Oh but wait. It gets worse:

Much like the grand southern mansions of bygone days, The Columbia is both majestic and wonderfully welcoming.

Those “grand southern mansions” by which you don’t mean plantations? Of the “bygone days” of slavery?

Welcoming indeed.

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